Every year, as RECon approaches, the editors at France Media begin to pre-plan our adventure to Las Vegas by studying the program, event, exhibitors and, of course, the party invitations. We generally have one editor covering the sessions, one covering meetings with potential, current and future clients, and at least one roving editor seeking out stories on the leasing hall floor. Here’s what we are looking to discover at this year’s convention:
Some of today’s hottest retail concepts are discovering what companies like Warby Parker, Bonobos and Amazon already know: that a truly effective omnichannel experience cannot be achieved without a physical presence. “Having an omnichannel marketing campaign increases sales on many fronts,” says Christopher Maling, executive vice president of retail investments in Colliers International’s Los Angeles office. “These strategies are based on demographics and age, among other things. Some shopping habits are set with the need to purchase in a physical brick-and-mortar environment, and then there are those consumers who are more comfortable …
Scott Holmes, National Director of retail in Marcus & Millichap’s Phoenix office, sat down with Retail Insight to discuss the value of a well-rounded omnichannel strategy and how it is influencing shopping center spaces.
