NewMark Merrill: Prop Tech Solutions to Retail Challenges

Shopping center developers, owners and managers are using property technology (prop tech) to make sense of a wealth of new, retail-generated data to create an ongoing, positive experience for customers. Sandy Sigal, president and CEO of NewMark Merrill, explains that geofencing and phone

Elevate Commercial Real Estate Retail Marketing with Digital Platforms

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can you identify the right tools and technologies necessary to scale your marketing presence

Prop Tech Refocused: Data Collection to Create Retail Community

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part

 

Webinar: California Retail Reboot

On May 21, Shopping Center Business, Western Real Estate Business and California Centers magazines hosted “California Retail Reboot: How Will California’s Retail and Restaurant Sector Recover Post-Coronavirus?” Experts from California’s retail sector gathered to discuss the future of California retail and how to ensure the

Ancillary Retail Expo Panel Talks Sponsorship and Experiential Marketing

Creativity is the name of the game when it comes to designing and selling sponsorships and experiences at America’s shopping malls. That was the subject of a panel discussion, “Sponsorship and Experiential Marketing Trends,” at the InterFace Conference Group’s Ancillary