Today’s Pricing Strategy is a Mix of Art, Science

There will always be a tug-of-war between retail buyers and sellers — or, really, buyers and sellers of any kind. Both parties want to achieve the best price, but that number looks quite different depending on their side of the

 

NewMark Merrill: Prop Tech Solutions to Retail Challenges

Shopping center developers, owners and managers are using property technology (prop tech) to make sense of a wealth of new, retail-generated data to create an ongoing, positive experience for customers. Sandy Sigal, president and CEO of NewMark Merrill, explains that geofencing and phone

 

Pylot™: Digital Platform Streamlines Commercial Real Estate Marketing

Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can they identify the right tools and technologies necessary to scale their marketing presence efficiently across locations? Many people talk a good game about the benefits

Elevate Commercial Real Estate Retail Marketing with Digital Platforms

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can you identify the right tools and technologies necessary to scale your marketing presence

Prop Tech Refocused: Data Collection to Create Retail Community

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part

B+E Hires Alexandra Aulisi as Vice President of Marketing

New York City — B+E has hired Alexandra Aulisi as vice president of marketing. The New York City-based firm specializes in net lease real estate. Aulisi has led numerous award-winning ad campaigns, building and managing brands across a variety of