Marketing

NewMark Merrill AI quote

Automation is not only here to stay — it’s here to make the tasks of owning, operating, marketing and leasing a shopping center easier. That is the view of Sandy Sigal, chairman, CEO and president of Calabasas, Calif.-based NewMark Merrill Companies. “I see automation as a net positive,” he explains. “The efficiency level inside shopping centers is going to go way up. Customer satisfaction levels are going to go way up too.” Sigal envisions a future where personalization, driven by artificial intelligence (AI), transforms the shopping experience, offering tailored recommendations and …

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Sandy Sigal NewMark Merrill Communication Retail

Sandy Sigal, president and CEO of NewMark Merrill in Calabasas, Calif., thinks it’s about time we update the real estate adage, “If you build it, they will come.” In a market grappling with online shopping, inflation, high interest rates and more, Sigal believes the real advice today is, “If you communicate, they will come.” This sort of high-level communication shouldn’t just apply to the public but also to a retail landlord’s merchants and company employees. An elevated approach to sharing information means a wealth of accessible data to help NewMark …

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Davon Barbour Comprehensive Approach to Retail Strategy New Orleans

Laissez les bons temps vendre! Let the good times retail! The Downtown Development District of the City of New Orleans (DDD) is tasked with developing retail in the Canal Street area, a zone bounded by Iberville Street, the Pontchartrain Expressway, Claiborne Avenue and the Mississippi River. The DDD brings a comprehensive approach to attracting a diverse offering of retailers and restaurants to this stretch most famous as the site of Caesars Superdome. And DDD has a strategy like no other to accomplish its goals, a strategy that includes attracting retail, …

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Faris Lee Interest Rates Jeff Conover_rev

There will always be a tug-of-war between retail buyers and sellers — or, really, buyers and sellers of any kind. Both parties want to achieve the best price, but that number looks quite different depending on their side of the table. Though every asset is different, in many ways pricing is made easier based on whether it’s a buyer’s or seller’s market. But what about those transition times? The ones where a market has crested or dipped and is going the other direction? “Pricing today is a little bit of …

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Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can they identify the right tools and technologies necessary to scale their marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of properties. But when the rubber meets the road, implementing the right commercial real estate digital marketing strategy and technologies to achieve these goals …

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Angela Sweeney quote digital marketing strategy

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can you identify the right tools and technologies necessary to scale your marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of your properties. But when the rubber meets the road, implementing the …

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Sandy Sigal Prop Tech quote

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part of making prop tech useful isn’t collecting data. “The hard part about implementing prop tech successfully is making sure that the data is understandable, actionable and can be used by a wide array of people. It’s easy to be overwhelmed with data, and it can be very hard to draw …

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New York City — B+E has hired Alexandra Aulisi as vice president of marketing. The New York City-based firm specializes in net lease real estate. Aulisi has led numerous award-winning ad campaigns, building and managing brands across a variety of industries, including at American Family Insurance and TDS Telecom. “Alexandra brings 30 years of marketing experience to B+E, including leadership positions at multiple Fortune 500 companies,” says B+E CEO Camille Renshaw. “We are very excited to add her to our team.” Aulisi is a graduate of the Art Institute of …

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    On October 15 Ancillary Retail hosted a webinar titled “Driving Income Through Specialty Leasing and Ancillary Revenue.” Webinar panelists shared how important it is to quickly shift strategy, not just in relation to COVID-19, but everywhere that customers and retailers are already adapting to omnichannel shopping. Events and marketing efforts are being streamlined to go virtual while also supporting those customers who are still comfortable visiting brick-and-mortar stores. Cynthia Czech shared details about Pacific Retail Capital Partners’ successful rollout of CosmeCon 2020 that included boxes for attendees to use during …

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  (Panelists, clockwise from top left) Adam Tiktin, Tiktin Real Estate Investment Services; Rod Castan, Courtelis Company; Lyle Stern, Koniver Stern Group; Philip Rosen, Becker (moderator); Duane Stiller, Woolbright Development. Shopping Center Business and Heartland Real Estate Business hosted “Michigan Retail Outlook: How is Michigan’s Retail Sector Responding to COVID-19?” Watch to hear how the industry’s most creative retail leaders are adapting both to COVID-19 and to the accelerated changes in retail exacerbated by COVID-19 has. See a list of some topics covered and their timestamps below: (05:38): How are Governor Whitmer’s …

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