Marketing

Sandy Sigal NewMark Merrill Communication Retail

Communication Is Key to Success in Today’s Retail Environment, Complementing Data Analysis, Localized Approaches

by Sarah Daniels May 8, 2023

Sandy Sigal, president and CEO of NewMark Merrill in Calabasas, Calif., thinks it’s about time we update the real estate adage, “If you build it, they will come.” In a market grappling with online shopping, inflation, high interest rates and more, Sigal believes the real advice today is, “If you communicate, they will come.” This sort of high-level communication shouldn’t just apply to the public but also to a retail landlord’s merchants and company employees. An elevated approach to sharing information means a wealth of accessible data to help NewMark …

May 8, 2023

Davon Barbour Comprehensive Approach to Retail Strategy New Orleans

Economic Development Entertainment Features Industry Content Marketing Operations Retail Insight Retailers

New Orleans District Promotes Comprehensive, Celebratory Approach to Retail Strategy

by Sarah Daniels May 3, 2023

Laissez les bons temps vendre! Let the good times retail! The Downtown Development District of the City of New Orleans (DDD) is tasked with developing retail in the Canal Street area, a zone bounded by Iberville Street, the Pontchartrain Expressway, Claiborne Avenue and the Mississippi River. The DDD brings a comprehensive approach to attracting a diverse offering of retailers and restaurants to this stretch most famous as the site of Caesars Superdome. And DDD has a strategy like no other to accomplish its goals, a strategy that includes attracting retail, …

May 3, 2023

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Content Partners Faris Lee Investments Finance Industry Content Investment sales Marketing Net lease

Today’s Pricing Strategy is a Mix of Art, Science

by Sarah Daniels September 20, 2022

There will always be a tug-of-war between retail buyers and sellers — or, really, buyers and sellers of any kind. Both parties want to achieve the best price, but that number looks quite different depending on their side of the table. Though every asset is different, in many ways pricing is made easier based on whether it’s a buyer’s or seller’s market. But what about those transition times? The ones where a market has crested or dipped and is going the other direction? “Pricing today is a little bit of …

September 20, 2022

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Pylot™: Digital Platform Streamlines Commercial Real Estate Marketing

by Sarah Daniels June 2, 2022

Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can they identify the right tools and technologies necessary to scale their marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of properties. But when the rubber meets the road, implementing the right commercial real estate digital marketing strategy and technologies to achieve these goals …

June 2, 2022

Angela Sweeney quote digital marketing strategy

Features Industry Content Marketing Operations Retail Insight Retailers

Elevate Commercial Real Estate Retail Marketing with Digital Platforms

by Sarah Daniels May 17, 2022

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can you identify the right tools and technologies necessary to scale your marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of your properties. But when the rubber meets the road, implementing the …

May 17, 2022

Features Industry Content Malls Marketing Operations Power centers Retail Insight Retailers

Prop Tech Refocused: Data Collection to Create Retail Community

by Sarah Daniels May 10, 2022

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part of making prop tech useful isn’t collecting data. “The hard part about implementing prop tech successfully is making sure that the data is understandable, actionable and can be used by a wide array of people. It’s easy to be overwhelmed with data, and it can be very hard to draw …

May 10, 2022

Company news Marketing New York News

B+E Hires Alexandra Aulisi as Vice President of Marketing

by Alex Tostado November 13, 2020

New York City — B+E has hired Alexandra Aulisi as vice president of marketing. The New York City-based firm specializes in net lease real estate. Aulisi has led numerous award-winning ad campaigns, building and managing brands across a variety of industries, including at American Family Insurance and TDS Telecom. “Alexandra brings 30 years of marketing experience to B+E, including leadership positions at multiple Fortune 500 companies,” says B+E CEO Camille Renshaw. “We are very excited to add her to our team.” Aulisi is a graduate of the Art Institute of …

November 13, 2020

Ancillary Retail Industry Content Leasing Malls Marketing Pop-Up Retail Webinar

Webinar: Driving Retail Income Through Specialty Leasing & Ancillary Revenue

by Sarah Daniels October 23, 2020

On October 15 Ancillary Retail hosted a webinar titled “Driving Income Through Specialty Leasing and Ancillary Revenue.” Webinar panelists shared how important it is to quickly shift strategy, not just in relation to COVID-19, but everywhere that customers and retailers are already adapting to omnichannel shopping. Events and marketing efforts are being streamlined to go virtual while also supporting those customers who are still comfortable visiting brick-and-mortar stores. Cynthia Czech shared details about Pacific Retail Capital Partners’ successful rollout of CosmeCon 2020 that included boxes for attendees to use during …

October 23, 2020

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Webinar: Michigan Retail Outlook: How is Michigan’s Retail Sector Responding to COVID-19?

by Sarah Daniels August 26, 2020

(Panelists, clockwise from top left) Adam Tiktin, Tiktin Real Estate Investment Services; Rod Castan, Courtelis Company; Lyle Stern, Koniver Stern Group; Philip Rosen, Becker (moderator); Duane Stiller, Woolbright Development. Shopping Center Business and Heartland Real Estate Business hosted “Michigan Retail Outlook: How is Michigan’s Retail Sector Responding to COVID-19?” Watch to hear how the industry’s most creative retail leaders are adapting both to COVID-19 and to the accelerated changes in retail exacerbated by COVID-19 has. See a list of some topics covered and their timestamps below: (05:38): How are Governor Whitmer’s …

August 26, 2020

July 22 Shopping Center Business and Southeast Real Estate Business Webinar

Florida Grocery-anchored Industry Content Learn from Industry Leaders Leasing Malls Marketing Operations Restaurants Retailers Videos Webinar

Webinar: South Florida Retail Outlook: What is the Impact of COVID-19 on South Florida’s Retail Sector?

by Sarah Daniels July 27, 2020

Last week, Shopping Center Business and Southeast Real Estate Business hosted “South Florida Retail Outlook: What is the Impact of COVID-19 on South Florida’s Retail Sector?” Listen as a panel of retail experts discusses their gameplans: how they are working with tenants and their employees as the industry seeks to adapt. Hear about attitudes towards loans, rent reductions, property value, next steps and more. See a list of some topics covered and their timestamps below: (07:00): How are restaurants and experiential tenants faring? (09:29) Adapting for the challenges of COVID-19 (17:28) Retail …

July 27, 2020

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