Fort Mill, S.C. — Shoe Carnival Inc.’s board of directors has unanimously voted to change the company’s corporate name to Shoe Station Group, subject to approval by shareholders at the company’s annual meeting in June 2026.
The company expects more than 90 percent of its stores to operate as Shoe Station by the end of fiscal 2028, with the remaining locations being evaluated for re-naming, outlet repositioning or closure. The company has completed 100 store re-banners during fiscal 2025 and is on track for 51 percent of its portfolio to operate as Shoe Station by the back-to-school season in 2026.
The company’s consolidation toward one banner is expected to create significant structural advantages and efficiencies, including $20 million in annual cost savings and operating efficiencies, a reduction in dual-brand operational complexity and a reduction in inventory investment by up to 25 percent.
Shoe Carnival currently operates 428 stores in 35 states and Puerto Rico under its Shoe Carnival and Shoe Station banners. The company is also transferring its headquarters to Fort Mill, South Carolina, from Evansville, Indiana.