Minneapolis — Minneapolis-based Target has unveiled a $2 billion, multi-year strategy to open new stores, refresh its store experience across the chain and invest in store payroll and training.
Specifically, Target is planning to make a $1 billion operating investment to deliver a “more consistent, elevated experience for guests,” including updated floorplans, enhanced in-store displays and the expansion of brand marketing. Target also plans to increase its capital investment by more than $1 billion to support new stores and ongoing remodels, technology and its supply chain.
While investing in more than 130 planned full-store remodels, the retailer expects to open 300 new stores by 2035. Later in March, Target will introduce its 2,000th store in Fuquay-Varina, North Carolina.
Also in 2026, Target will refresh the home experience with new items and improved in-store displays, which includes relaunching the flagship owned-brand ‘Threshold’ this summer, as well as the addition of shop-in-shops in 200 stores that highlight seasonal looks and décor.