Seattle — At its recent 2026 Investor Day, Starbucks Coffee Co. highlighted progress in its “Back to Starbucks” transformation plan. By fiscal 2028, the company expects to open 2,000 net new stores across its portfolio, including approximately 400 net new U.S. company-operated stores.
Brady Brewer, chief executive officer for Starbucks International, shared the company’s plan to accelerate global growth in a program referred to as coffeehouse “uplifts.” With this plan, Starbucks expects to add more than 25,000 café seats across the U.S. by the end of fiscal 2026.
Starbucks also announced an improved Starbucks Rewards program launching March 10. Last year, Starbucks Rewards drove nearly 60 percent of U.S. company-operated revenue. The company further outlined long-term opportunities for growth beyond fiscal 2028, which included up to 5,000 new coffeehouse openings across the U.S. and doubling its international coffeehouse footprint.
Additionally, in September 2025 as part of a broader $1 billion restructuring effort made by Brian Niccol, chairman and CEO of Starbucks Coffee, the company announced that it would be eliminating roughly 900 non-retail U.S. jobs, with additional plans to close several hundred underperforming company-operated stores.