XTeam: Technology is an Essential Tool in Retail, But Local Knowledge is Everything

by SCB Staff

Technology is omnipresent in nearly every aspect of our daily lives — and it is changing rapidly, but retail real estate players don’t have to reinvent the wheel to keep up with the latest and greatest.

Bryan Cornelius, president of X Team and principal at Dallas/Fort Worth-based Venture Commercial, values the convenience, information and speed technology brings to his teams, but believes the secret sauce for a successful practice is local market knowledge.

X Team has built its streamlined platform on this notion and the group plans to continue integrating technology in a way that enhances said market knowledge for X Team advisors and their clients. Cornelius is particularly excited about geofencing and its ability to capture data about the comings and goings of individual shoppers.

The X Team network spans the nation and the team will continue to utilize local market knowledge to better serve clients and to study up-and-coming areas ripe for retail expansion.

Watch the interview to hear more of Cornelius’ thoughts on XTeam’s expansion plans.


This video was created as part of the Retail Insight newsletter by Shopping Center Business, a brief newsletter series leading up to the 2019 ICSC RECon conference and including post-conference video interviews. The videos in the publication are created in conjunction with our content partners, which sponsor the newsletter. Click here to subscribe.

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