Mission Viejo, Calif. — Mission Viejo Garden Plaza was built in 1975 and renovated in 2009.
Author
Scott Reid
Entertainment Retail Takes Center Stage at InterFace’s ‘EEE’ Conference in Los Angeles
by Scott Reid
Los Angeles — The spotlight is shining brightly on those who can successfully execute entertainment retail — essentially, a full-circle experience that provides shoppers with more than just a physical item. That’s the consensus of panelists at InterFace’s “Entertainment Experience Evolution” conference, held Feb. 18-20, at LA Live in downtown Los Angeles. While certain material items will always be highly prized commodities among the crowd with discretionary spending, today’s consumers have come to expect more than just a cash register when they hit the popular shopping destinations. “In a few …