Kroger’s Digital Sales Surge 127 Percent in Second Quarter

by Alex Tostado

Cincinnati — The Kroger Co. (NYSE: KR) has reported that its digital sales surged 127 percent in the second quarter, which ended Aug. 15. Consumers have been buying more groceries online as a result of the coronavirus. “Investments made to expand the company’s digital ecosystem are resonating well with customers,” says Rodney McMullen, chairman and CEO.

In addition, the Cincinnati-based grocer’s operating profit of $820 million was up 43 percent compared with the same period a year ago. Total company sales were $30.5 billion in the second quarter, compared with $28.2 billion the same period last year. Kroger operates roughly 2,750 supermarkets nationally.

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