Skechers Donates 1 Million Masks in Partnership with United Way

by Alex Tostado

Manhattan Beach, Calif. — Skechers is donating 1 million masks to essential workers and communities in need. Skechers is partnering with the United Way of Greater Los Angeles and more charities across the country to deliver the masks directly to those who will most benefit.

The 1 million masks, which are non-medical, triple-layer surgical style, will be donated to nonprofit organizations that typically do not receive personal protection equipment (PPE) from government institutions, with a focus on economic hardship. This includes community and public education centers, health and rehab outreach facilities, plus homeless shelters and food banks in the greater Los Angeles area as well as planned distributions in Chicago, New York City, Detroit and several cities in Florida and New Jersey.

The United Way of Greater Los Angeles will be distributing Skechers masks to shelters, clinics, community centers and food banks throughout the metropolitan region from San Gabriel to Long Beach over the next month. The remaining masks will be distributed to facilities in key vulnerable communities identified and supported by charity partners across the country.

The campaign is part of the #MillionMaskChallenge that started with announcements by influencers on TikTok. They asked their fans to create a video dancing to the hit viral track “Skechers” by DripReport, and for every “Skechers” dance shared, the company agreed to donate up to 1 million Skechers face masks to essential workers and organizations within communities in need.

Based in Manhattan Beach, California, Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. The company’s collections are available in the United States and over 170 countries and territories via department and specialty stores, and direct to consumers through 3,615 company- and third-party-owned retail stores and e-commerce websites.

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