The Link

Stillwater Capital to Develop $1 Billion Mixed-Use Project at PGA of America Campus in Metro Dallas

by Julia Sanders

Frisco, Texas — Locally based developer Stillwater Capital has received zoning approval from the city council of Frisco, a northern suburb of Dallas, for the development of The Link, a 240-acre mixed-use project near PGA of America’s new 600-acre headquarters campus. The PGA of America’s role is to oversee professional golf and promote interest in the game.

The Link will feature Class A office, luxury residential, destination retail, boutique hospitality and entertainment uses. The name of the development stems from the pedestrian promenade that connects the site to the PGA’s campus through an expansive network of green spaces.
According to multiple news outlets, including Community Impact Newspaper and Dallas Innovates, the project has a price tag of approximately $1 billion.

“This project delivers on our promise to capitalize on the momentum generated by the PGA headquarters and Omni Resort,” says Frisco Mayor Jeff Cheney. “The Link will complement the energy of PGA Frisco by providing high-quality office spaces with unobstructed views of the golf course, a curated mix of entertainment and dining options, and large park spaces that will ensure a highly livable environment.”

The PGA of America originally announced its relocation to Frisco from South Florida in late 2018. The organization’s new headquarters campus includes two 18-hole golf courses, a short course, clubhouse, retail village and a 500-room Omni hotel, which is scheduled to open in summer 2023 and featuring 127,000 square feet of meeting space. The headquarters building itself is more than halfway toward completion, according to the general contractor, Adolfson & Peterson Construction.

The new golf courses will play host to a variety of major professional events in the coming years. These include the PGA Championship in 2027 and 2034; the Women’s PGA Championship in 2025 and 2031; the Senior PGA Championship in 2023 and 2029; and numerous junior and amateur events.

Construction of the first phase of The Link is slated to begin in the fourth quarter of this year.

— Taylor Williams

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