Target to Add More Than 100 Disney Shops to Stores Ahead of Holiday Season

Minneapolis — Target (NYSE: TGT) has announced plans to expand to over 160 Disney shop-in-shop locations by the end of 2021. The Minneapolis-based retailer began opening Disney shops in select stores in 2019. The new stores will offer a collection of Disney items including toys and costumes ahead of the busy holiday shopping season. Target’s fiscal report for the second quarter of 2021 showed that toys have been a growing category for the company, according to CNBC. The news outlet also reports Target plans to join with FAO Schwarz to offer a 70-piece toy collection featuring items from toy collections such as Barbie and Paw Patrol. New Disney shops mark the latest shop-in-shop expansion for Target, which has also partnered with CVS/pharmacy, Starbucks Coffee, Apple, Levi Strauss and Ulta Beauty. Target’s stock closed at $253.40 on Friday, August 20, up from $150.07 on the same date last year.

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