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Dallas — Dallas-based casual dining chain TGI Fridays has unveiled a new expansion plan. Under its “1-2-3 Strategic Vision,” the company is aiming for more than 1,000 new restaurants and $2 billion in revenue by 2030. The U.S.-based company intends to support its strategy with initiatives such as menu and beverage changes, improved guest experiences and upgrades to restaurant atmosphere. The brand’s growth strategy also includes a diverse mix of formats, including high-volume airport locations to hotel concepts and traditional full-service restaurants.
TGI Fridays filed for Chapter 11 bankruptcy in November 2024.