New York City — RCS Real Estate Advisors has counseled fragrance retailers Perfumania and The Fragrance Outlet on the signing of 43 new stores across prominent malls and outlet centers throughout the U.S. These transactions build on the opening of 31 stores in 2025. The new locations are expected to open throughout 2026 and 2027.
The new leases span a mix of regional malls and outlet centers, while also supporting the brands’ entry into outdoor lifestyle, shopping and power centers across markets including Florida, New York, Arizona, Texas and Tennessee. Today, Perfumania and The Fragrance Outlet operate in nearly every U.S. state within properties owned by institutional landlords such as Simon Property Group, General Growth Properties (GGP), Macerich, Tanger, CBL Properties and other major REITs.
Recent opening highlights include:
- Chandler Fashion Center in Chandler, Arizona
- King of Prussia Mall in King of Prussia, Pennsylvania
- Lenox Square in Atlanta
- Tanger Nashville in Nashville, Tennessee
Upcoming openings include:
- Alderwood Mall in Lynnwood, Washington
- Miracle Mile Shops in Las Vegas
- Spotsylvania Towne Centre in Fredericksburg, Virginia
- North East Mall in Hurst, Texas
- Brandon Exchange in Brandon, Florida
- Arden Fair in Sacramento, California
- Miami International Mall in Doral, Florida
- Fresno Fashion Fair in Fresno, California
- Tanger Riverhead in Riverhead, New York
Obsession Holdings, the parent company and corporate owner of sister fragrance retailers Perfumania and The Fragrance Outlet, operates more than 280 retail stores across 38 states.