Author

Katie Sloan

By Chris Karl, design specialist for Ambius With e-commerce continuing to eat away at brick-and-mortar retailers’ business, stores need to find new ways to create meaningful experiences shoppers can’t get online. Retailers that are slow to adapt to this trend are finding the current environment difficult to survive — no matter how established their brand or large their footprint. Many are discovering the value of experiential marketing with a growing number of retailers — including Abercrombie & Fitch and Pandora  — incorporating custom scents into their in-store experience. Research backs up …

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