Brick-and-mortar spaces aren’t the only areas where consumers exist nowadays. There’s the omnichannel approach that includes online shopping, yes, but today’s forward-thinking landlords and tenants know that the digital sphere is the next great conquest. This was one of the primary arguments made at InterFace Conference Group’s Entertainment Evolution Experience (EEE), which was held at the J.W. Marriott at L.A. Live in Downtown Los Angeles on February 6 and 7. “Consumers are back and looking for experiences, but it really has to mean something to leave the sofa and comfort …
