Kingsmen Xperience and Hasbro Bringing New Entertainment Concepts to U.S.

by Katie Sloan

Singapore and Paramus, N.J. — Kingsmen Xperience, the U.S. location-based experienced focused subsidiary of Singapore-based Kingsmen Creatives Ltd. and Hasbro Inc. will be opening the first North American location of Nerf Action Experience and the world’s first Planet Playskool kids experience at Westfield Garden State Plaza in Paramus in 2023. Both indoor entertainment centers will feature multiple activity zones, food and beverage areas, and retail stores. 

The Nerf Action Xperience at Westfield Garden State Plaza will be over 25,000 square feet in size and is designed to bring the Nerf brand to fans of all ages. Planet Playskool is an indoor children’s edutainment center that incorporates Hasbro’s Play-Doh, Transformers, PJ Masks, Mousetrap, Spirograph and Tinkertoy brands. The concept, aimed at young children, will span more than 20,000 square feet. 

“We are very pleased to be opening our first locations of these Hasbro branded experiences in North America with such a great partner and venue as Westfield Garden State Plaza. This marks the beginning of our strategic rollout plan, in conjunction with our longstanding partner Hasbro, to expand to many more key locations across the U.S. and Canada over the next several years,” says Corey Redmond, senior executive vice president of Kingsman Xperience.

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