London — The Rolling Stones has opened RS No. 9 Carnaby, a retail store located at 9 Carnaby St. in London’s SoHo neighborhood. The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, features the iconic Rolling Stones logo on the window as well as an illustrated soundwave of the opening to the 1966 track “Paint It Black.” Inside, the glass floor features many of the band’s lyrics, and the fitting rooms are adorned with artwork from albums “Exile on Main Street” (1972) and “Some Girls” (1978). GH+A design studios was the architect of the project.
There are 10 limited edition signed and numbered framed artworks by John Pasche, the original creator of the iconic Rolling Stones logo, which was first used on the Sticky Fingers LP in 1971. The store also features a bespoke T-shirt customization station where customers can choose from an array of exclusive designs on the touch screen menu to create something a shirt design. The store also carries the new fashion label RS No. 9 Carnaby.