Scheels to Open 240,000-Square-Foot Sporting Goods Store in Metro Austin

by Hayden Spiess

Cedar Park, Texas — Scheels, an employee-owned sporting goods retailer based in Fargo, North Dakota, plans to open a 240,000-square-foot store in Cedar Park, a northern suburb of Austin. The store will be the retailer’s second “All Sports” location to open in Texas, joining a store at Grandscape in The Colony that opened in 2020. Scheels plans to employ more than 500 associates at the store, most of whom will be local to Cedar Park.

The Cedar Park Scheels is the second anchor tenant announced for CedarView, a mixed-use development that will also feature a 1.2 million-square-foot Nebraska Furniture Mart (NFM), a convention center and a hotel with at least 250 rooms. CedarView will be situated on a 118-acre site near the H-E-B Center.

The new Scheels store will stock more than 1 million pieces of inventory throughout 75 specialty departments and boutiques. The property will also host entertainment attractions, including a 65-foot Ferris Wheel, 16,000-gallon saltwater aquarium, a wildlife mountain and Fuzzyiwig’s Candy Shop.

Other attractions at the store will include interactive arcade games, sports simulators and Ginna’s Café, a restaurant that will serve gourmet soups and sandwiches, homemade fudge and specialty coffee drinks.

Scheels plans to open the Cedar Park store in fall 2026. The new NFM store will also open in late 2026.

Founded in 1902, Scheels currently operates 32 stores in 14 states, mostly concentrated in the Midwest and Southwest United States. The retailer employs more than 11,000 associates.

Scheels will open two more stores next year in Meridian, Idaho and Tulsa, Oklahoma. The Cedar Park Scheels will be the company’s 35th store.

— John Nelson

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