Strategy + Style Takes on Five Outlet Developers as Clients

by Nate Hunter

Montville, N.J. — Marketing initiatives are underway for new outlet developments and expansions across the United States.

The Paragon Outlets in Livermore, San Francisco, will open in November.Montville, N.J.  — Strategy + Style Marketing Group will be directing and executing marketing strategies, advertising campaigns and public relations activities for five new clients. The clients are real estate developers working on outlet center projects.

Marketing services are underway for Paragon Outlet Partners, opening Paragon Outlets Grand Prairie in Dallas in August and Paragon Outlets Livermore in San Francisco in November; Spectrum Capital opening the Outlets at Bloomfield in Jackson, Miss., in 2013; Eclipse Development Group, which is building an outlet center with 300,000 square feet of GLA in Maui; JSS Advisors, the developers behind The Outlets at SkyView Center in Queens, N.Y.; and Dimond Center, which is adding a 150,000-square-foot outlet center to its 750,000-square-foot mixed-use retail complex in Anchorage.

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