The Plaza at Preston Center Adds New Tenants

by Nate Hunter

Dallas — The Plaza at Preston Center is located the Park Cities submarket of Dallas.

Dallas — The Plaza at Preston Center, an upscale shopping destination located in the affluent Park Cities neighborhood in Dallas, has added new tenants and will experience expansions to existing retailers. International retailers LUBLU, Kira Plastinina and Aftershock London have selected The Plaza for their flagship U.S. stores. LUBLU will occupy 1,096 square feet and Aftershock London will occupy 1,850 square feet on the ground floor of a new building currently under development. Other new tenants include Sprinkles Ice Cream and True Food Kitchen, which are both making their Texas debut with these new restaurants. Sprinkles will occupy 1,135 square feet and True Food Kitchen will occupy 4,419 square feet. Additionally, Sprinkles Cupcakes and Calypso St. Barth are expanding and/or relocating their stores in The Plaza. Calypso will occupy 3,173 square feet.

Other new and/or returning retailers include Dallas jewelry maker Matthew Trent (1,600 square feet) and Bag’n Baggage (3,419 square feet). With the new additions and expansions, The Plaza is nearly 100 percent leased. Mike Geisler and Easley Waggoner of Venture Commercial represented the landlord in the lease negotiations. Rand Horowitz of First Resource Realty represented Bag’n Baggage, Zachary Porter of Retail Street Advisors represented LUBLU, Lisa Streidl of The Zall Co. represented Aftershock London and Jack Breard of UCR Realty represented True Food Kitchen.

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