East Rutherford, N.J. — WHP Global will open the first flagship Babies “R” Us store at American Dream, a retail and entertainment development comprising 3 million square feet in East Rutherford, roughly 10 miles outside of New York City. In addition to a Baby Registry Lounge, Nursery Design Center, Learning Center and Comfort Zone, the store will feature interactive experiences such as a stroller test track and photo station. The store is scheduled to open this summer. WHP Global acquired the brand in 2021.
WHP Global to Open Flagship Babies “R” Us Store in Metro New York City