East Rutherford, N.J. — WHP Global will open the first flagship Babies “R” Us store at American Dream, a retail and entertainment development comprising 3 million square feet in East Rutherford, roughly 10 miles outside of New York City. In addition to a Baby Registry Lounge, Nursery Design Center, Learning Center and Comfort Zone, the store will feature interactive experiences such as a stroller test track and photo station. The store is scheduled to open this summer. WHP Global acquired the brand in 2021.
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