Los Angeles — Reuben Brothers, a private equity and real estate investment firm, has completed the development of Century Plaza, a $2.5 billion mixed-use project in the Century City area of Los Angeles.
Sales and marketing of the development’s two 44-story residential towers totaling 268 for-sale residences will commence this fall. Designed by Pei Cobb Freed & Partners, the buildings offer residential amenities such as a pool, business center, outdoor dining spaces, a dog park and a children’s playroom.
Century Plaza also features the reimagined Fairmont Century Plaza hotel, which comprises 400 guestrooms and 85 suites, as well as amenities such as a pool, spa and a fitness center. The hotel also houses multiple food-and-beverage options.
The development’s retail component, The Shops at Century Plazas, consists of 100,000 square feet of shopping, dining and entertainment space. This piece of the development also includes a landscaped promenade and public green spaces with art installations. Additional updates on leasing activity within the retail component will also be announced this fall.
“With its combination of luxury residences, trend-setting retail spaces and the iconic Fairmont Century Plaza at its core, the team is not only transforming Century Plaza but establishing LA’s newest luxury enclave,” says Mauricio Umansky, founder and CEO of The Agency, which has been tapped to oversee the residential component of the project.
— Taylor Williams