The shopping center used to compete with the shopping center down the street. Today, it’s competing with convenience — and the owners who understand that distinction are pulling ahead.
In this Retail Insight interview from ICSC Las Vegas, reporter Nellie Day sits down with Carrie Smith and Greg Matus, both executive vice presidents at Franklin Street, to unpack what’s actually driving success in today’s retail real estate market. Their read on the market: the winners are focused on dwell time and visit frequency (instead of trade area radius), curating tenant mixes built around loyalty and experience, and treating their tenants as long-term partners rather than rent checks. The categories leading the way — grocery, fast casual, health and wellness, eatertainment — share a common thread: they give consumers a reason to come back.
Watch the video to hear Smith and Matus explain why the savviest shopping center owners are already signing deals three to five years out — and what they say separates the centers that will thrive next decade from the ones that won’t.
Retail Insight is a sponsored video series produced by Shopping Center Business, capturing insights from leading retail real estate firms at ICSC Las Vegas 2026. Click here to subscribe.