Boston — Taiwanese beverage chain Gong cha has signed a 50-unit exclusive area development agreement in Texas with seasoned franchise operator Bakers Acres & Cattle Co (BACC). The agreement marks the largest direct franchising deal in Gong cha history.
This deal follows Gong cha’s recent acquisition of master franchise rights for 170 U.S. locations across 13 states, including Texas.
Under the 50-unit deal, BACC will further develop Gong cha’s presence across four major Texas markets over the next seven years, including Austin, Houston, San Antonio and Dallas.
Since launching direct franchising efforts in the U.S. approximately 24 months ago, Gong cha has signed deals in Texas, California, Massachusetts, Arizona, Wisconsin, Puerto Rico and additional high-opportunity markets.
Gong cha currently operates more than 240 locations across 23 states, Washington, D.C. and Puerto Rico, and is on track to exceed more than 500 stores in the Americas by 2028.