Author

Camren Skelton

Some of today’s hottest retail concepts are discovering what companies like Warby Parker, Bonobos and Amazon already know: that a truly effective omnichannel experience cannot be achieved without a physical presence. “Having an omnichannel marketing campaign increases sales on many fronts,” says Christopher Maling, executive vice president of retail investments in Colliers International’s Los Angeles office. “These strategies are based on demographics and age, among other things. Some shopping habits are set with the need to purchase in a physical brick-and-mortar environment, and then there are those consumers who are more comfortable …

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