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Gainesville, Ga. — Atlanta-based Branch Properties has received approval of its rezoning application for Lakeshore Mall in Gainesville. Plans call for the center to be redeveloped into a 49-acre mixed-use project, Lakeshore, that will include 305,444 square feet of retail space, 652 multifamily residential units and 38,200 square feet of outdoor community greenspace. Future phases of the project will include townhomes and a hotel. Construction is scheduled to begin in late 2026, with completion anticipated for 2028.
Branch Properties, along with Lee Erickson of Franklin Street, will lead retail leasing efforts for the property.