Marketing

Franklin Street: How to Navigate Current Retail Challenges and Future Opportunities

by Sarah Daniels June 11, 2024

At the ICSC LAS VEGAS 2024 conference, Nelli Day of Retail Insight interviewed Monetha Cobb, chief marketing officer, and Greg Matus, senior vice president of investment sales, of Franklin Street, to discuss the prevailing challenges and future trends in the retail industry. Key Challenges in Retail The primary hurdle in the retail sector is the fluctuating market and rising interest rates, which have significantly slowed down transactions. Investors and developers are finding it tougher to secure deals as banks enforce stricter lending criteria. Despite a slight uptick in activity, …

June 11, 2024

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NewMark Merrill: Harness Retail Data to Improve Customer Experience, Streamline Operations

by Sarah Daniels June 5, 2024

Sandy Sigal argues that the evolving fields of automation and artificial intelligence (AI) are a perfect fit for retail. “We generate the most relevant data on an everyday basis, and that data affects the outcomes and success of our centers,” explains Sigal. In a discussion on the pivotal role of technology in the retail sector, Sigal emphasizes that understanding customer behavior is paramount for shopping center owners. By leveraging technology to track customer movement and sentiment — where they come from, how long they stay, how they feel about …

June 5, 2024

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NewMark Merrill: AI, Automation Will Benefit In-Person Retail

by Sarah Daniels May 16, 2024

Automation is not only here to stay — it’s here to make the tasks of owning, operating, marketing and leasing a shopping center easier. That is the view of Sandy Sigal, chairman, CEO and president of Calabasas, Calif.-based NewMark Merrill Companies. “I see automation as a net positive,” he explains. “The efficiency level inside shopping centers is going to go way up. Customer satisfaction levels are going to go way up too.” Sigal envisions a future where personalization, driven by artificial intelligence (AI), transforms the shopping experience, offering tailored recommendations and …

May 16, 2024

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Communication Is Key to Success in Today’s Retail Environment, Complementing Data Analysis, Localized Approaches

by Sarah Daniels May 8, 2023

Sandy Sigal, president and CEO of NewMark Merrill in Calabasas, Calif., thinks it’s about time we update the real estate adage, “If you build it, they will come.” In a market grappling with online shopping, inflation, high interest rates and more, Sigal believes the real advice today is, “If you communicate, they will come.” This sort of high-level communication shouldn’t just apply to the public but also to a retail landlord’s merchants and company employees. An elevated approach to sharing information means a wealth of accessible data to help NewMark …

May 8, 2023

Davon Barbour Comprehensive Approach to Retail Strategy New Orleans

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New Orleans District Promotes Comprehensive, Celebratory Approach to Retail Strategy

by Sarah Daniels May 3, 2023

Laissez les bons temps vendre! Let the good times retail! The Downtown Development District of the City of New Orleans (DDD) is tasked with developing retail in the Canal Street area, a zone bounded by Iberville Street, the Pontchartrain Expressway, Claiborne Avenue and the Mississippi River. The DDD brings a comprehensive approach to attracting a diverse offering of retailers and restaurants to this stretch most famous as the site of Caesars Superdome. And DDD has a strategy like no other to accomplish its goals, a strategy that includes attracting retail, …

May 3, 2023

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Today’s Pricing Strategy is a Mix of Art, Science

by Sarah Daniels September 20, 2022

There will always be a tug-of-war between retail buyers and sellers — or, really, buyers and sellers of any kind. Both parties want to achieve the best price, but that number looks quite different depending on their side of the table. Though every asset is different, in many ways pricing is made easier based on whether it’s a buyer’s or seller’s market. But what about those transition times? The ones where a market has crested or dipped and is going the other direction? “Pricing today is a little bit of …

September 20, 2022

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Pylot™: Digital Platform Streamlines Commercial Real Estate Marketing

by Sarah Daniels June 2, 2022

Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can they identify the right tools and technologies necessary to scale their marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of properties. But when the rubber meets the road, implementing the right commercial real estate digital marketing strategy and technologies to achieve these goals …

June 2, 2022

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Elevate Commercial Real Estate Retail Marketing with Digital Platforms

by Sarah Daniels May 17, 2022

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can you identify the right tools and technologies necessary to scale your marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of your properties. But when the rubber meets the road, implementing the …

May 17, 2022

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Prop Tech Refocused: Data Collection to Create Retail Community

by Sarah Daniels May 10, 2022

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part of making prop tech useful isn’t collecting data. “The hard part about implementing prop tech successfully is making sure that the data is understandable, actionable and can be used by a wide array of people. It’s easy to be overwhelmed with data, and it can be very hard to draw …

May 10, 2022

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B+E Hires Alexandra Aulisi as Vice President of Marketing

by Alex Tostado November 13, 2020

New York City — B+E has hired Alexandra Aulisi as vice president of marketing. The New York City-based firm specializes in net lease real estate. Aulisi has led numerous award-winning ad campaigns, building and managing brands across a variety of industries, including at American Family Insurance and TDS Telecom. “Alexandra brings 30 years of marketing experience to B+E, including leadership positions at multiple Fortune 500 companies,” says B+E CEO Camille Renshaw. “We are very excited to add her to our team.” Aulisi is a graduate of the Art Institute of …

November 13, 2020

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