Operations

NewMark Merrill: Harness Retail Data to Improve Customer Experience, Streamline Operations

by Sarah Daniels June 5, 2024

Sandy Sigal argues that the evolving fields of automation and artificial intelligence (AI) are a perfect fit for retail. “We generate the most relevant data on an everyday basis, and that data affects the outcomes and success of our centers,” explains Sigal. In a discussion on the pivotal role of technology in the retail sector, Sigal emphasizes that understanding customer behavior is paramount for shopping center owners. By leveraging technology to track customer movement and sentiment — where they come from, how long they stay, how they feel about …

June 5, 2024

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NewMark Merrill: AI, Automation Will Benefit In-Person Retail

by Sarah Daniels May 16, 2024

Automation is not only here to stay — it’s here to make the tasks of owning, operating, marketing and leasing a shopping center easier. That is the view of Sandy Sigal, chairman, CEO and president of Calabasas, Calif.-based NewMark Merrill Companies. “I see automation as a net positive,” he explains. “The efficiency level inside shopping centers is going to go way up. Customer satisfaction levels are going to go way up too.” Sigal envisions a future where personalization, driven by artificial intelligence (AI), transforms the shopping experience, offering tailored recommendations and …

May 16, 2024

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Broad Reaching Strategies for Maximizing Value in Retail Properties

by Sarah Daniels May 13, 2024

No matter the economic climate, the formula for creating value in properties will always be a retail property owner’s best friend. That’s why Broad Reach Retail Partners uses a multi-faceted approach that includes data-driven key performance indicators (KPIs) to drive their plans of action, strategic redevelopment and ongoing budget updates that optimize net operating income (NOI). “Through focused management, leasing and discipline, we create value, and we are able to return those dividends to our partners, properties and people,” says COO Mike Castellitto. “We have seen time and time again …

May 13, 2024

Sandy Sigal NewMark Merrill Communication Retail

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Communication Is Key to Success in Today’s Retail Environment, Complementing Data Analysis, Localized Approaches

by Sarah Daniels May 8, 2023

Sandy Sigal, president and CEO of NewMark Merrill in Calabasas, Calif., thinks it’s about time we update the real estate adage, “If you build it, they will come.” In a market grappling with online shopping, inflation, high interest rates and more, Sigal believes the real advice today is, “If you communicate, they will come.” This sort of high-level communication shouldn’t just apply to the public but also to a retail landlord’s merchants and company employees. An elevated approach to sharing information means a wealth of accessible data to help NewMark …

May 8, 2023

Davon Barbour Comprehensive Approach to Retail Strategy New Orleans

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New Orleans District Promotes Comprehensive, Celebratory Approach to Retail Strategy

by Sarah Daniels May 3, 2023

Laissez les bons temps vendre! Let the good times retail! The Downtown Development District of the City of New Orleans (DDD) is tasked with developing retail in the Canal Street area, a zone bounded by Iberville Street, the Pontchartrain Expressway, Claiborne Avenue and the Mississippi River. The DDD brings a comprehensive approach to attracting a diverse offering of retailers and restaurants to this stretch most famous as the site of Caesars Superdome. And DDD has a strategy like no other to accomplish its goals, a strategy that includes attracting retail, …

May 3, 2023

California News Operations

Vestar to Manage 438,500-Square-Foot Retail Center Near San Francisco

by Hayden Spiess March 1, 2023

Dublin, Calif. — Vestar has been appointed by PNC Realty Investors to manage Hacienda Crossing, a 438,500-square-foot retail center located in Dublin, roughly 35 miles southeast of San Francisco. Regal Cinemas, Best Buy, PGA Golf Superstore, Ulta Beauty, TJ Maxx and Barnes & Noble anchor the property. Vestar currently operates 30 million square feet of retail space across almost 70 properties.

March 1, 2023

Angela Sweeney quote digital marketing strategy

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Elevate Commercial Real Estate Retail Marketing with Digital Platforms

by Sarah Daniels May 17, 2022

By Angela Sweeney, executive director of Pylot™, a digital platform from Imaginuity Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can you identify the right tools and technologies necessary to scale your marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of your properties. But when the rubber meets the road, implementing the …

May 17, 2022

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Prop Tech Refocused: Data Collection to Create Retail Community

by Sarah Daniels May 10, 2022

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part of making prop tech useful isn’t collecting data. “The hard part about implementing prop tech successfully is making sure that the data is understandable, actionable and can be used by a wide array of people. It’s easy to be overwhelmed with data, and it can be very hard to draw …

May 10, 2022

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Tech Offers Insight for Shopping Center Owners Looking to React to Consumer Data

by Sarah Daniels October 12, 2021

“Retail has one very serious advantage as an asset class — it provides a lot of data. However, very few people actually look at the data,” says Sandy Sigal, president and CEO of NewMark Merrill. Historically, gathering data required landlords and managers to physically visit sites, and data insights would likely have been skewed based on time of day for the visit, momentary traffic variables or incomplete sales reports. Today’s technology automatically captures much more complete data related to consumer demographics and behavior patterns. For today’s shopping center owners, the …

October 12, 2021

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Webinar: Las Vegas Retail Outlook — How is the Las Vegas Retail Sector Responding to COVID-19?

by Sarah Daniels September 11, 2020

Webinar: Las Vegas Retail Outlook — How is the Las Vegas Retail Sector responding to COVID-19? hosted by Shopping Center Business and Western Real Estate Business, covers the approaches taken by an expert panel of retail leaders responding to COVID-19. Watch Webinar: Las Vegas Retail Outlook — How is the Las Vegas Retail Sector responding to COVID-19? to learn what retailers, restaurants, and developers need to thrive and what our panelists anticipate for retail in the near future. See a list of some topics covered below. How significantly has decreased tourism affected …

September 11, 2020

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