New York City — IT’SUGAR has opened a 20,335-square-foot pop-up candy department store in New York City’s Times Square. The two-story location was previously occupied by Modell’s. The store is the company’s second largest pop-up to-date, featuring over 35 licensed candy brands, retro and international candies and TikTok-trending treats. The location also features a lollipop garden. Terms of the Times Square lease were not disclosed, but IT’SUGAR pop-ups tend to occupy spaces between 13 and 36 months.
IT’SUGAR Opens 20,335-Square-Foot Pop-Up in New York’s Times Square