Richmond, Va. — A joint venture between Elevation Real Estate Group, Auerbach Funds and Beechmont Acquisitions has begun redevelopment at Parc Place at Short Pump Town Center, an 82,968-square-foot shopping center in the Richmond suburb of Short Pump. Renovations will include an upgrade to the center’s façade; the addition of new lighting; parking lot repairs and re-striping; upgraded landscaping; and a new marquee sign and logo. In addition, Ocean Crab Seafood will open its first Virginia location and become the anchor restaurant tenant for the center. Renovations are underway and slated for completion by the end of October. All shops will remain open throughout the process. L. F. Jennings is the general contractor for the project. Cyndi McCloskey, creative director at Watkins McGowan, created the new brand, Parc Place @ Short Pump Town Center, and logo for the center.