Retail Insight: Today’s Centers are Experience with Shopping Mixed In

by SCB Staff

Hernan Martinez, CEO of Cuestamoras Urbanismo, takes a different approach to today’s retail environment. Rather than design centers around shopping, he creates places people want to be – then weaves an element of retail into these destinations. By focusing on the targeted community, their culture and their desires, Martinez can outline a project that fulfills what that neighborhood is lacking, what makes those residents happy and what retailers can add to that experience.

Case in point is Oxigeno, a mixed-use project in Costa Rica that features four uniquely themed zones incorporating entertainment, shopping, dining, sports activities, green areas and the local community’s culture under one roof. The project has a focus on children and families, education, music and other sensory experiences to create what Martinez has dubbed the “human playground.”

Click the video above to learn more about Oxigeno and Martinez’s plans for U.S. developments. 


This video was created as part of the Retail Insight newsletter by Shopping Center Business, a six-week publication leading up to ICSC RECon and including post-conference coverage. The videos in the publication are created in conjunction with our content partners, which sponsor the newsletter. Click here to subscribe and see archived newsletters.

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