Menomonee Falls, Wis. and San Francisco — Sephora will debut at least 850 “Sephora at Kohl’s” locations within Kohl’s stores by 2023, the San Francisco-based cosmetic company announced. The locations will span 2,500 square feet and will typically be situated near the front of each Kohl’s. Sephora at Kohl’s shops will replace Kohl’s current in-store beauty assortment. Exterior signage at locations that feature the in-store shops will display both Kohl’s and Sephora branding. These locations will be selected based on existing Sephora store proximity, market opportunity and customer insights. Menomonee Falls-based Kohl’s expects the first 200 locations to open by next fall. Sephora at Kohl’s will also launch on the Kohl’s website in the fall.
Sephora has 500 of its 2,600 stores in the Americas and Kohl’s has more than 1,150 locations in 49 states