Kingsmen Xperience, Bright Play to Open 29,000-Square-Foot NERF Entertainment Center in Pigeon Forge, Tennessee

Pigeon Forge, Tenn. — Kingsmen Xperience and Bright Play have announced plans for NERF Action-Xperience (NAX), an entertainment center that will total more than 29,000 square feet in Pigeon Forge. Scheduled to open next fall, the attraction will feature blaster battle zones, sports challenges and an obstacle course, as well as a food and beverage area and retail store. This marks the second location, with the first NAX center in New Jersey. NERF is a Hasbro brand.