Philadelphia — Rita’s Italian Ice & Frozen Custard finished 2025 with more than 600 locations worldwide, with further expansion planned in the year ahead.
In 2025, Rita’s opened 35 new shops systemwide, including new shop openings across the Southeast, Texas and Mid-Atlantic, as well as the brand’s first-ever location in Louisiana. This year, Rita’s expects to open approximately 45 additional shops.
Drive-thru development emerged as one of Rita’s growth drivers in 2025. Across the system, the company reports that drive-thru locations are delivering more than 30 percent higher performance compared to non-drive-thru locations. That performance gap motivated the launch of Rita’s new Drive-Thru Incentive Program (DTIP), which was introduced in the fourth quarter of 2025 to accelerate new-build development.