Bonobos to Open Flagship Store in New York

by Scott Reid

New York — Bonobos, the Internet-launched e-commerce men’s clothing brand, will upon its Guideshop retail concept with the June 2015 launch of its first flagship location in the Flatiron District in New York. 

Bonobos Guideshop Fifth Avenue, a two-story, 4,000-square-foot space on Fifth Avenue, will operate as an extension of Bonobos’ customer service for those wanting to see and try on the clothing in-person before making a purchase.

RKF Vice President Beth Rosen and Managing Director Richard Gelber represented the landlord, an affiliate of KLM Equities Inc., in the 10-year lease; Kenneth Cole previously occupied the space. Following its success and official launch in spring 2012, Bonobos opened its first stand-alone Boston location in May 2012. Bonobos Guideshop Fifth Avenue will be the brand’s 17th location nationwide and fourth New York City location.

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