Cordish Plans Adaptive Reuse Project for Historic George Jones Building in Downtown Nashville

by Hayden Spiess

Nashville, Tenn. — The Cordish Cos. has revealed plans for Nashville Live!, an adaptive reuse of the historic George Jones building in Downtown Nashville. Upon completion, the property will offer 50,000 square feet of dining and entertainment space. 

Nashville Live! will feature a different concept on each of its five floors, including a DraftKings Sports & Social restaurant and bar, a flagship location for PBR Cowboy Bar and concert hall, an elevated rooftop venue, a 10,000-square-foot private event space with room to host up to 450 people, and an exclusive speakeasy bar. 

Plans for DraftKings Sports & Social include several state-of-the-art LED media walls; a number of signature bars offering specialty cocktails; restaurant space featuring a full menu developed by James Beard Award nominee John Suley; and guest-friendly mobile platforms that will allow patrons to place bets using the DraftKings Sportsbook application.

PBR Cowboy Bar is partnering with the Nashville Stampede, one of eight teams in a new bull riding league, for its location at Nashville Live! The space will feature a professionally endorsed mechanical bull, multiple bars, private VIP booths and a DJ and live music venue.

The development’s rooftop concept, AVA Rooftop Bar, will include an oversized central bar area lined with greenery, offering lounge-style seating and a Mediterranean-inspired menu of shareable plates and cocktails. 

Construction is currently underway on the redevelopment, with openings scheduled to begin later this year.

“With five levels of new-to-market brands including DraftKings and PBR — two of the most exciting names in sports and entertainment — we are creating a premier dining, entertainment, music and sports experience for downtown,” says Reed Cordish, principal of The Cordish Cos.

The Cordish Cos. is a privately held commercial real estate firm focused on the development of entertainment districts, hospitality, gaming, sports-anchored projects, restaurants, co-working space and residential properties.

Katie Sloan

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