Santa Monica, Calif. — Supermodel-turned-entrepreneur Tyra Banks has announced plans for Modelland, an interactive model experience that is scheduled to open in late 2019 in Santa Monica, California.
The 21,000-square-foot space is situated within Santa Monica Place, less than a mile from the Santa Monica Pier. The attraction will combine a fantasy version of the modeling world with state-of-the-art interactive entertainment, creative collaborations, curated retail, dining and special events. Santa Monica Place is home to a variety of tenants including Nordstrom, Louis Vuitton, Tiffany & Co., Tory Burch, Rolex, All Saints, Hugo Boss, Barneys New York, Nike, True Food Kitchen, The Cheesecake Factory, Sonoma Wine Garden and ArcLight Cinemas. Tyra Banks is the creator of “America’s Next Top Model,” one of the longest-running reality TV franchises.