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Lexington, Ky. — PJ’s Coffee of New Orleans has signed a seven-unit license agreement with Steve Estepp, founder of Estepp Energy and Coffee Dudes LLC, to expand the New Orleans coffee brand throughout convenience stores in Central Kentucky.
The company operates more than 13 convenience stores across Kentucky and is expanding its portfolio with complementary brands including Freddy’s Frozen Custard & Steakburgers, Little Caesars and now PJ’s Coffee.
Alongside the company’s operating partner, Brendon Farrar, the group plans to introduce PJ’s Coffee to its stores through a combination of full cafés with drive-thrus, end-cap locations and in-store counters.