Avalon to Host Inaugural Pop-Up Holiday Market in Metro Atlanta

Alpharetta, Ga. — North American Properties (NAP), developer and manager of the 86-acre mixed-use property Avalon in Alpharetta, will host its inaugural Holiday Market at Avalon. The event will be a six-week, outdoor pop-up market that will share an intersection

How Landlords are Helping Save Pop-Ups During Pandemic

Before the coronavirus pandemic, mall and shopping center owners were so much more to pop-up tenants than just landlords. Specialty leasing has become more about business mentoring and support than it has about filling empty space. These supports in design,

‘Yes’ is a Question: How it Works in Favor of URW’s Pop-up Markets

Unibail-Rodamco-Westfield (URW) is paving the way for emerging and digital brands’ entrance into physical spaces — particularly re-envisioned common areas of retail spaces. Through the company’s innovative approach toward holiday markets, URW brings new and exciting opportunities for digital brands

Ancillary Retail Expo Panel Talks Sponsorship and Experiential Marketing

Creativity is the name of the game when it comes to designing and selling sponsorships and experiences at America’s shopping malls. That was the subject of a panel discussion, “Sponsorship and Experiential Marketing Trends,” at the InterFace Conference Group’s Ancillary