Power centers

Sandy Sigal NewMark Merrill Communication Retail

Communication Is Key to Success in Today’s Retail Environment, Complementing Data Analysis, Localized Approaches

by Sarah Daniels May 8, 2023

Sandy Sigal, president and CEO of NewMark Merrill in Calabasas, Calif., thinks it’s about time we update the real estate adage, “If you build it, they will come.” In a market grappling with online shopping, inflation, high interest rates and more, Sigal believes the real advice today is, “If you communicate, they will come.” This sort of high-level communication shouldn’t just apply to the public but also to a retail landlord’s merchants and company employees. An elevated approach to sharing information means a wealth of accessible data to help NewMark …

May 8, 2023

Features Industry Content Malls Marketing Operations Power centers Retail Insight Retailers

Prop Tech Refocused: Data Collection to Create Retail Community

by Sarah Daniels May 10, 2022

The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part of making prop tech useful isn’t collecting data. “The hard part about implementing prop tech successfully is making sure that the data is understandable, actionable and can be used by a wide array of people. It’s easy to be overwhelmed with data, and it can be very hard to draw …

May 10, 2022

Content Partners Features Industry Content Leasing Malls Operations Power centers Retailers

Tech Offers Insight for Shopping Center Owners Looking to React to Consumer Data

by Sarah Daniels October 12, 2021

“Retail has one very serious advantage as an asset class — it provides a lot of data. However, very few people actually look at the data,” says Sandy Sigal, president and CEO of NewMark Merrill. Historically, gathering data required landlords and managers to physically visit sites, and data insights would likely have been skewed based on time of day for the visit, momentary traffic variables or incomplete sales reports. Today’s technology automatically captures much more complete data related to consumer demographics and behavior patterns. For today’s shopping center owners, the …

October 12, 2021