Moreno Valley Retail

One location in Southern California consistently wins out when it comes to successful companies looking to expand their brand: the City of Moreno Valley.

Companies like Sprouts, Raising Cane’s, Texas Roadhouse, Hilton, Capriotti’s and WoodSpring Suites are developing and growing here, supported by Moreno Valley’s stellar pro-business environment, strategic location, affordable lease rate and a skilled and motivated workforce.

Fortune 500 and international companies are thriving in Moreno Valley, and the reasons why are clear: location, growth and retail incentives within the hottest market in Southern California.

Moreno Valley Offers Location, Location, Location

Situated at the junction of SR-60 and I-215, Moreno Valley is only an hour away from Los Angeles, Orange and San Diego counties. The city is less than three hours from Nevada, Arizona and Mexico.

We are home to Costco, SuperTarget, Home Depot, Macy’s, Burlington, TJ Maxx/HomeGoods, Sportsman’s Warehouse, Ulta, BevMo and more.

200 restaurants offer distinctive dining experiences — from boutique options to nationally recognized chains. BJs Restaurant and Brewhouse, Portillo’s, Texas Roadhouse, Raising Cane’s, Café Rio, Habit Burger, Chili’s and Mountain Mike’s Pizza are all part of a thriving ecosystem of dining options. Our restaurant chains outperform the national average by as much as 25.6 percent.

Recently opened hotels include Residence Inn by Marriott, Holiday Inn Express, and Fairfield Inn and Suites, and more hotels are in development.

Booming Growth

The statistics for Moreno Valley are impressive:

  • Our population of 213,000 is booming, and our annual growth rate is 3.32 percent.
  • 4 million people live in a 20-mile trade radius of Moreno Valley.
  • Our average household income is nearly $97,000.
  • We have created 29,600 jobs in the last 9 years.
  • Residential construction is adding additional new housing opportunities with 7,000 single and multifamily units under construction or in development.

In addition, three colleges (University of California, Riverside; Cal Baptist University and Moreno Valley College) attract more than 45,000 students to the area. In total, 44 universities and community colleges educate more than 225,000 undergraduates within 50 miles of Moreno Valley.

Riverside University Health System Medical Center (headquarters for Riverside County’s hospital system, based here in Moreno Valley) and Kaiser Permanente are both expanding their facilities by more than 1 million square feet each to meet strong regional demand.

Retail Incentives and Streamlining

Time equals money, and our concierge service assists businesses through each stage of the development process. Moreno Valley’s unparalleled plan check turnaround time consistently beats other agencies in the region and is unmatched in streamlining.

With its city-owned electric utility company, Moreno Valley can offer attractive electric rate discounts ranging from 7 to 26.5 percent. Businesses may also receive an additional two to four percent discount for hiring locally.

The city also developed the “Hire MoVal” program, which financially rewards businesses that hire local graduates and veterans. Together, the City of Moreno Valley and the County of Riverside run the popular Business & Employment Resource Center, offering businesses free workforce recruitments, employee training, business consulting, workshops, job postings and more.

Under the Time and Materials program, businesses may be eligible for cost savings on post-entitlement planning, building and safety, land development and fire prevention plan checks, permits and inspection fees.

Hottest Market in Southern California

At 4,500 businesses strong, Moreno Valley is home to regional headquarters and major facilities for major companies including ALDI Foods, Amazon, Skechers USA, Nautilus Fitness, Floor & Décor, Harbor Freight Tools, Solaris Paper, Gate City Beverage, iHerb, Lowe’s Home Improvement, O’Reilly Automotive, Ross Dress For Less, Serta Mattress and electric vehicle manufacturers Karma Automotive and B-ON.

The City of Moreno Valley is Southern California’s number one location for business growth and expansion. Contact us to learn more:

[email protected]

— By Melissa McClain, City of Moreno. This post is posted as part of Shopping Center Business’ Retail Insight series. Click here to subscribe to the Retail Insight newsletter, a four-part newsletter series, followed by video interviews delivered to your inbox in May/June.


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