The department store is gone. The movie theater struggled. So what’s today’s anchor tenant? For PB Development, the answer is youth sports — and their Bluhawk project in Overland Park, Kansas, is making the case.
In this Retail Insight interview from ICSC Las Vegas, reporter Nellie Day sits down with Bart Lowen, vice president of development for PB Development, to discuss youth sports — a $50 billion industry that, as Lowen puts it, is as certain as death and taxes. The 600,000-square-foot Bluhawk mixed-use development is anchored by a 400,000-square-foot multi-sport complex, with retail, dining, hospitality and entertainment woven around it — all within 90 feet of the facility’s front door. The result: dwell times running three times longer than a traditional shopping center anchor and a built-in repeat visitor base.
Watch the video to hear Lowen explain what separates successful sports-anchored mixed-use projects from the ones that fall short — and why he’s convinced Bluhawk is a model ready to travel to other markets.
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