At the ICSC LAS VEGAS 2024 conference, Nellie Day from Retail Insight spoke with Nate Tower, president and founder of Broad Reach Retail Partners, to explore the evolving landscape of retail and upcoming trends in the space. Broad Reach Retail Partners focuses on revitalizing underperforming shopping centers via a holistic, full-cycle approach that considers leasing, management, construction and acquisition. Tower emphasizes the importance of assessing a matrix of key performance indicators (KPIs) — including capital requirements, tenant mix and market demographics — to develop and execute effective business plans …
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NewMark Merrill: Harness Retail Data to Improve Customer Experience, Streamline Operations
Sandy Sigal argues that the evolving fields of automation and artificial intelligence (AI) are a perfect fit for retail. “We generate the most relevant data on an everyday basis, and that data affects the outcomes and success of our centers,” explains Sigal. In a discussion on the pivotal role of technology in the retail sector, Sigal emphasizes that understanding customer behavior is paramount for shopping center owners. By leveraging technology to track customer movement and sentiment — where they come from, how long they stay, how they feel about …
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NewMark Merrill: AI, Automation Will Benefit In-Person Retail
Automation is not only here to stay — it’s here to make the tasks of owning, operating, marketing and leasing a shopping center easier. That is the view of Sandy Sigal, chairman, CEO and president of Calabasas, Calif.-based NewMark Merrill Companies. “I see automation as a net positive,” he explains. “The efficiency level inside shopping centers is going to go way up. Customer satisfaction levels are going to go way up too.” Sigal envisions a future where personalization, driven by artificial intelligence (AI), transforms the shopping experience, offering tailored recommendations and …
Sandy Sigal believes in a holistic approach to the properties he’s acquired. He pairs tech-savvy data gathering to understand trends and opportunities with a focus on creating shopping experiences consumers crave and connection with their communities. This strategy is essential to making NewMark Merrill’s projects into successes, including the company’s latest California projects: the Rialto Village shopping center in the Inland Empire, which just completed preleasing, and the Corbin & Parthenia shopping center in the San Fernando Valley area, which is slated for renovations. Knowing your customers allows you to account for their retail needs and desires …
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City of Glendale: Support for New Business Bolstered by Streamlining
Glendale, California is home to some of Southern California’s most popular destinations and its draw for merchants, residents and visitors is undeniable. Brookfield’s Glendale Galleria and Caruso’s The Americana at Brand are two of the top shopping centers in California, iconic locations for major retailers. What can Glendale offer to make itself even more attractive for a wider range of businesses? The city is focused on streamlining permitting systems and offering a concierge service to ensure promptness, according to Bradley Calvert, director of community development for the City of Glendale. “Typically we assign a …
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Glendale California Retail Hub Pulls in Merchants, Customers
Less than 10 miles north of Downtown Los Angeles is Glendale, Calif., a city with nearly 200,000 residents and an enviable location if you’re a retailer. “Within a 10-mile radius, we have access to more than 2.5 million people,” says Soua Vang, deputy director of economic development for the City of Glendale. “We are strategically located within the LA marketplace, just minutes away from some of Southern California’s most popular destinations.” If you’re a visitor, those popular destinations may include the Griffith Observatory, the Hollywood Walk of Fame or Universal Studios. …
Margaret Caldwell, managing director and senior vice president at Northmarq in Atlanta, thinks this is a great time to be a retail owner. The only problem? Sellers do too. “The biggest challenge is the small supply of retail in this market,” she says. “Sellers are very hesitant to sell, even though the ones who are selling are experiencing great results and achieving their pricing.” Caldwell notes that in the Southeast there has been a slight change in pricing of around 50 basis points over the past year or so. However, …
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Communication Is Key to Success in Today’s Retail Environment, Complementing Data Analysis, Localized Approaches
Sandy Sigal, president and CEO of NewMark Merrill in Calabasas, Calif., thinks it’s about time we update the real estate adage, “If you build it, they will come.” In a market grappling with online shopping, inflation, high interest rates and more, Sigal believes the real advice today is, “If you communicate, they will come.” This sort of high-level communication shouldn’t just apply to the public but also to a retail landlord’s merchants and company employees. An elevated approach to sharing information means a wealth of accessible data to help NewMark …
The popularity of property technology (prop tech) has expanded rapidly as retail owners and operators look for chances to streamline and improve their properties via data collection. However, says Sandy Sigal, president and CEO of NewMark Merrill, the hardest part of making prop tech useful isn’t collecting data. “The hard part about implementing prop tech successfully is making sure that the data is understandable, actionable and can be used by a wide array of people. It’s easy to be overwhelmed with data, and it can be very hard to draw …
“Retail has one very serious advantage as an asset class — it provides a lot of data. However, very few people actually look at the data,” says Sandy Sigal, president and CEO of NewMark Merrill. Historically, gathering data required landlords and managers to physically visit sites, and data insights would likely have been skewed based on time of day for the visit, momentary traffic variables or incomplete sales reports. Today’s technology automatically captures much more complete data related to consumer demographics and behavior patterns. For today’s shopping center owners, the …
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