Commercial real estate retail marketers today must navigate an increasingly complex marketing landscape. How can they identify the right tools and technologies necessary to scale their marketing presence efficiently across locations? Many people talk a good game about the benefits of integrated marketing technology ecosystems. When done right, the approach can improve operating efficiencies, enhance the customer experience, strengthen tenant relationships and potentially raise the value of properties. But when the rubber meets the road, implementing the right commercial real estate digital marketing strategy and technologies to achieve these goals …
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Moreno Valley Fosters Business Success
The City of Moreno Valley is located in Southern California in the Inland Empire, one of the fastest growing regions in the United States. The residence of over 217,000 people and growing by 3.5 percent every year, the city is home to both Fortune 500 and international companies. With 4,500 businesses in Moreno Valley, the city is courting restaurant and hospitality companies, as well as using its unique incentive programs to further encourage growth. The City of Moreno Valley knows that time is money, so their business concierge service helps …
Webinar: South Florida Retail Outlook: What is the Impact of COVID-19 on South Florida’s Retail Sector?
Last week, Shopping Center Business and Southeast Real Estate Business hosted “South Florida Retail Outlook: What is the Impact of COVID-19 on South Florida’s Retail Sector?” Listen as a panel of retail experts discusses their gameplans: how they are working with tenants and their employees as the industry seeks to adapt. Hear about attitudes towards loans, rent reductions, property value, next steps and more. See a list of some topics covered and their timestamps below: (07:00): How are restaurants and experiential tenants faring? (09:29) Adapting for the challenges of COVID-19 (17:28) Retail …
James Flynn, CEO of Hunt Real Estate Capital and ORIX Real Estate Capital, spoke to Shopping Center Business in a brief, 11-minute interview to give insight on what lenders think about debt and equity during the COVID-19 pandemic, industry flexibility and pivoting operations with an eye towards what assets are most likely to recover quickly after the crisis. Flynn talks not only about how the pandemic has changed business as usual for lenders, but also Orix’s acquisition of Hunt Real Estate and the need to transition as a …
Malls are not dead, but the formula has certainly changed, notes Carmen Spinoso, CEO of Spinoso Real Estate Group. That’s because there is no formula any longer when it comes to these assets. The one-size-fits-all approach no longer works, but that doesn’t mean winning strategies can’t be found. These strategies, Spinoso asserts, vary based on demographics, consumer profiles, existing retailers and competition within the market. He believes today’s strategy is part art and part science, but reinvigorating these spaces can be done. Spinoso is in the middle of two such …
Much of the spotlight surrounding in-demand tenants at today’s shopping centers is focused on food and beverage and entertainment users. This is a solid strategy, agrees Steven Maksin, founder and CEO of Moonbeam Capital Investments, but it should not be the only initiative. Instead, these tenants should round out a larger roster that includes other internet-resistant industries. This can boil down to services and alternative uses, as Maksin explains. Maksin and his team have had great success introducing everything from DMVs to creative offices, police academies, colleges and medical users …
There are two big threats to retail that nearly every landlord is trying to avoid: sales lost to online shopping and shoppers lost due to a recession. It may be impossible to completely fend off an attack from either, but Jon Wheeler, CEO of Pinnacle Real Estate Investment Group, has a strategy for minimizing both. Wheeler is a big believer in grocery-anchored shopping centers in secondary and tertiary markets. He prefers stabilized (as opposed to value-add) assets with quality grocers and a variety of necessity- and service-based retailers, such as …
Technology is omnipresent in nearly every aspect of our daily lives — and it is changing rapidly, but retail real estate players don’t have to reinvent the wheel to keep up with the latest and greatest. Bryan Cornelius, president of X Team and principal at Dallas/Fort Worth-based Venture Commercial, values the convenience, information and speed technology brings to his teams, but believes the secret sauce for a successful practice is local market knowledge. X Team has built its streamlined platform on this notion and the group plans to continue integrating …
Bialow: Retailers Want to Be in Shopping Centers if Landlords Can Provide a Welcoming Space
Corey Bialow, CEO of Bialow Real Estate, is extremely optimistic about this next phase of retail. As a tenant representative, he has seen this sentiment shared throughout industry events like RECon, and among his clients. There are plenty of tenants looking for shopping center space, Bialow contends — though there is a caveat. These tenants are looking for high-quality, welcoming spaces in today’s top centers. This places the onus on landlords to ensure their spaces remain competitive with the rest of the market. Having worked with digitally native brands for quite …
Davon Barbour, vice president of economic development and planning for the Downtown Partnership of Baltimore, is closely following the buying habits of Millennials. He knows many of those dollars are invested in food and beverage, particularly when it comes to Millennials who live and work in downtown settings. With that in mind, Barbour and his team are focused on attracting new entries into the market, as well as expanding current offerings, such as Blackwall Hitch, which is set to open its fourth location in the area. Yard 56, a Prudential-backed …